Foundations

Foundations are creams, lotions or powders used as a base for facial makeup. They can be applied to the face or neck to create an even, uniform color to the complexion, conceal blemishes and blur imperfections.

Foundations are creams, lotions or powders used as a base for facial makeup. They can be applied to the face or neck to create an even, uniform color to the complexion, conceal blemishes and blur imperfections. Foundations offer sheer to full, buildable coverage and come in various textures, colors and consistencies. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

Foundations contain specially selected ingredients that are safe and suitable for use. Formulations are carefully designed to include ingredients that help prevent the growth of potentially harmful microorganisms. Product safety adheres to the principles of quality assurance (QA) and good manufacturing practices (GMP), including testing the compatibility of products with packaging and shelf-life stability. Manufacturers conduct extensive safety tests to ensure these products are safe and continue monitoring their safety in the marketplace by tracking any consumer injury reports or other comments/questions received.

Common Ingredients